This is one of the hardest things for business owners to do consistently. It sounds so easy to do, but the reality of content creation is that it is time consuming and challenging. There are many different ways to add content to your website and here are a few examples
- Blogging
- Podcasts
- Video Blog
- Whitepapers
- Case Studies
- Infographics
But no matter what type of content we are discussing getting yourself into a routine to consistently create high quality content is difficult. Content is king has been the SEO's mantra for many years now and doing content right on your site is extremely important. The problem is that many business owners create content for a month or two and then the reality of how difficult it is to do consistently begins to set in and then they stop. Creating content that is valuable to potential visitors can be challenging so here are a few topics to keep in mind when setting up your content schedule
- Local Events
- Local Happenings
- Industry specific articles
- Completed projects and how you overcame challenges
- Frequently Asked Questions. One per article with in depth discussions of each
In the end we can help guide you down the content path, but commitment to the process is extremely important. We also offer a service to help busy business owners that are in need of high quality content but are lacking the time or commitment necessary to get this marketing done.
Better content is outweighing more content— Rand Fishkin
