Search Ads: are the ads that you see in the top four positions of Google’s Search Results Page. These links are all “Pay-per-Click”, which means it only costs the advertiser if someone clicks on the ad.
Display Ads: are a very cost effective way to deliver a message or build your brand to a targeted audience. Display ads can not only be targeted geographically, they can also be targeted by user demographic information and other user interest characteristics as well. These links are all “Pay-per-Click”, which means it only costs the advertiser if someone clicks on the ad. Display Ads can be text ads or image ads depending upon the circumstance.
Remarketing Ads: (sometimes called ‘re-targeting ads’) are a great way to get people to return to your website. By adding a "cookie" or javascript code on certain pages of your website, we can advertise your services to the people that have already visited your website. Remarketing Ads are the same as display ads above except they will only show to people that have already visited our site. However, these ads generally have a much higher conversion rate than normal display ads however.
Video Ads: are displayed on the YouTube network. If you have a 30 second or longer video that is either loaded on YouTube or that we can upload into YouTube then we can promote that video. We can target your audience using several techniques including content, geo-targeting and remarketing.
